TLC Connect SaaS Marketing & Rev Gen Summit -

TLC Connect SaaS Marketing & Rev Gen Summit

22nd September 2026

Nobu Hotel, London

22nd September 2026

SaaS Marketing & Rev Gen Summit

The TLC Connect SaaS Marketing & Rev Gen Summit offers a high value, actionable conference programme designed to foster collaboration between senior marketing, demand generation, ABM, and revenue leaders, while equipping attendees with the strategies, insights, and tools needed to successfully navigate an increasingly competitive and AI-driven go-to-market landscape.

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Key Themes for 2026

From Noise to Insight : Building GTM That Actually Converts

AI, Automation & Smarter GTM Execution

Moving beyond AI hype to practical automation, workflow efficiency, and scalable revenue impact.

ABM, Intent Signals & Buyer Intelligence

Cutting through data overload to identify real buying intent and drive higher-converting engagement.

Demand Generation That Delivers Pipeline

Building modern demand strategies that prioritise quality, conversion, and measurable commercial outcomes.

Revenue Operations, Attribution & Performance Visibility

Creating alignment across marketing, sales, and RevOps through better reporting, attribution, and operational clarity.

Elevate Your Revenue Strategy

Summit Agenda Overview

Welcome to the TLC Connect SaaS Marketing & Rev Gen Summit. Explore sessions focused on AI-powered GTM strategies, demand generation, ABM, revenue operations, buyer intelligence, and building high-performing go-to-market engines that drive measurable pipeline and revenue growth.

08:30am - Registration

Arrival, registration and networking breakfast

09:00 - Chair's Welcome

Welcome and Agenda Overview

09:05 -Opening Keynote - The Pipeline‑First Mandate : Rebuilding the Revenue Engine for 2026

B2B buying has changed faster than most GTM teams have. Buyers are more anonymous, cycles are longer, and CFO scrutiny is sharper than ever. Gartner reports that only 14% of a buyer’s time is spent with sales, while Forrester notes that pipeline efficiency has overtaken lead volume as the #1 priority for CMOs.

The message is clear: the companies that win in 2026 will be those that build a pipeline-first revenue engine. One where marketing, sales, and RevOps operate from the same data, the same signals, and the same definition of success.

In this opening keynote, our headline sponsor sets the tone for the summit by exploring how UK SaaS organisations are shifting from activity-based GTM to revenue-aligned, signal-driven, AI-powered operating models.

They’ll unpack the structural changes happening across CRM, CDP, and Revenue Operations, and what it means for leaders who are accountable not just for generating demand but for owning the number.

09:30 -Panel Discussion - AI‑First GTM & the Rise of Agentic Platforms: Rebuilding the Revenue Engine

B2B buying has fundamentally shifted: Forrester highlights that 69% of the buyer journey now happens before speaking to sales and 43% of UK consumers express distrust toward AI-generated content (Kantar).

At the same time, marketing teams adopting GenAI are reporting 49% time savings, 40% cost efficiency, and 27% more content capacity while 90% of B2B buyers now use generative AI during their research.

As UK SaaS companies accelerate investment in automation and orchestration, a new GTM model is emerging, one powered by AI-first workflows and agentic platforms capable of acting autonomously across the revenue engine.

This panel brings together CMOs, CROs, and RevOps leaders to explore how AI-first GTM models and emerging agentic platforms are reshaping pipeline generation, buyer engagement, forecasting, and team productivity.

The conversation blends strategic insight with practical examples of what’s working inside UK SaaS organisations.

10:00 - Live Clinic - The "Fix my Funel" Lab : GTM Diagnostics by a Practitioner Panel

This 45-minute session is a fast-paced, high-impact diagnostic exercise where a panel of seasoned GTM operators breaks down a real funnel live, including conversion rates, velocity, channel mix and ICP.

The panel will identify leakage points, misaligned qualification criteria, channel inefficiencies, and opportunities to accelerate pipeline.

The room then joins a rapid-fire micro-diagnostic segment, comparing benchmarks and sharing fixes that have worked in their own organisations.

Expect candour, specificity, and practical takeaways you can apply immediately.

10:45 - Networking Break

11:00 - Panel Discussion: The New Rules Field Marketing: Proving ROI in a High‑Scrutiny Environment

11:30 - Workshop - The New Rules of Precision GTM : Targeting the 5% of Buyers Who Are Actually in Market

Marketing budgets across the UK and Europe have flatlined at 7.7% of company revenue for the second year in a row (Gartner), while 30.6% of those budgets now flow into paid media as CMOs shift spend toward channels with measurable impact.

At the same time, media inflation continues to rise, and CFOs are demanding clearer attribution, stronger ROI, and more defensible investment cases.

With agencies and labour budgets being cut, UK Field Marketing Directors are under unprecedented pressure to prove the value of events, ABM activations, executive programmes, and regional campaigns, all while buyer behaviour becomes more digital, more anonymous, and harder to influence.

This panel brings together UK Field Marketing Directors, CMOs, and ABM leaders to unpack how field marketing is evolving under intense financial scrutiny.

The discussion explores how teams are redesigning event strategies, tightening targeting, using intent data to prioritise accounts, and building attribution models that stand up to CFO challenge.

11:55 - Workshop - Reading the Signals : How to Turn Buyer Behaviour Into Pipeline

12:20 -Workshop - Outbound That Works in 2026 : Sequences, Signals & Personalisation

12:40 - Lunch, Networking & Vendor Exploration

13:40 - Workshop - Smarter ICPs, Better Pipeline : Using Data to Focus GTM Where It Matters

14:05 - Workshop - The Expansion Engine : Using Product Signals to Grow NRR

14:30 - Fireside Chat: Community, Influence & the Modern UK Buyer: What Actually Drives B2B Decisions?

Forrester reports that 75% of younger B2B buyers now rely heavily on peer networks, online communities, and practitioner-led content when researching vendors — a dramatic shift from traditional sales-led influence.

Gartner adds that 44% of buying groups struggle to make decisions without external validation, while LinkedIn data shows that peer recommendations and social proof are among the top three trust drivers for UK technology buyers.

In a world where buyers are increasingly anonymous, self-educating, and sceptical of vendor claims, community and advocacy have become central to pipeline creation and deal progression.

This fireside chat brings together UK CMOs, Demand Gen leaders, and community-driven marketers to explore how influence is formed in 2026 and what actually shapes B2B buying decisions today.

15:00 - Networking Break & Refreshments

15:15 - Roundtable Discussions

Roundtable Discussion 1: Pipeline Quality, Not Quantity: Re-Engineering Conversion in a Buyer-Led World

UK SaaS CMOs and CROs discuss how to improve pipeline quality at a time when B2B buyers complete 60–70% of their journey before speaking to sales, buying committees have grown to 6–10 stakeholders, and UK buying cycles have lengthened due to economic caution.

The group explores how to tighten ICP, improve qualification, and align marketing and sales around a shared definition of “pipeline that actually converts.”

Roundtable Discussion 2: AI in the GTM Engine: What’s Real, What’s Working, and What’s Not

Gartner reports that GenAI is delivering 49% time savings, 40% cost efficiency, and 27% increased content capacity for marketing teams, but UK adoption is still patchy.

This roundtable explores how SaaS CMOs and CROs are integrating AI across demand generation, forecasting, content, SDR workflows, and customer success.

Roundtable Discussion 3: Optimising Routes-to-Market: Direct, Partner, PLG, Community: What’s Working in the UK?

This roundtable explores how UK SaaS leaders are designing multi-motion GTM strategies that meet buyers where they are.

16:00 - Closing Session: Key Takeaways & Your 30‑Day GTM Commitments

As UK SaaS teams face stagnant budgets, rising acquisition costs, and increasingly anonymous buyer journeys, the leaders who win in 2026 will be those who turn insight into action fast.

This closing session distils the summit’s biggest lessons across AI-first GTM, field marketing ROI, agentic platforms, and pipeline-first revenue models.

Attendees will be guided through a structured reflection to identify one high-impact change they will implement in their pipeline motion within the next 30 days.

By ending with shared commitments, this session transforms the summit from a day of ideas into a catalyst for measurable progress.

16:30 - Closing Remarks and Drinks Reception

Who Should Attend?

Designed for Leaders Driving Pipeline, Revenue & Modern GTM Performance

Chief Marketing Offricers & Marketing Leaders

Chief Marketing Officers, VP Marketing, and senior marketing leaders responsible for driving pipeline growth, brand visibility, demand generation, and measurable commercial impact.

Demand Gen, ABM & Field Marketing Leaders

Leaders focused on demand generation, account-based marketing, field marketing, and campaign performance looking to improve targeting, engagement, and conversion efficiency.

RevOps, Revenue & GTM Leaders

Revenue Operations, Sales Operations, CROs, and GTM leaders aligning marketing, sales, data, and forecasting to build scalable revenue engines and improve pipeline visibility.