Insights
Keep up to date with the latest insights and thinking from Rela8 Group. Here you will find customer success stories, Marketing Industry Insights, blogs and thought leadership pieces.
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Virtual Round Tables vs In-Person Events: A Marketing Perspective
In the ever-evolving landscape of marketing, the debate between virtual round tables and in-person events continues to be a hot topic. As technology leaders and C-level executives seek the most effective ways to connect, collaborate, and innovate, understanding the strengths and weaknesses of each format is crucial. Key Takeaways The Flexibility of Virtual Round Tables…
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How can Mercedes Benz help you elevate your ABM strategy?
When you think of Mercedes Benz, what comes to mind? Luxury, innovation, and a relentless pursuit of excellence. But what if I told you that the principles driving this iconic brand could offer invaluable lessons for C-level tech leaders? Let’s dive into the world of Mercedes Benz and uncover the secrets that can elevate your…
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Utilising Small Events as ABM Tactics: A Guide for Marketing Leaders
Imagine being able to connect with your most valuable prospects in an intimate setting, where meaningful conversations can flourish. Small events offer this unique opportunity, making them a powerful tool in your account-based marketing (ABM) strategy.
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Unlock Event Success: Why Outsourcing Small Events is Your Secret Weapon
Whilst not being in the small birthday parties for pets business, I have looked previously at why small focused events can offer distinct advantage for marketers such as a highly engaging, personalised, and cost-effective experience for a targeted audience. Read on to find out more.
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Marketing Industry Highlights | 24th June
In this edition I look at three articles that grabbed my attention in the last few weeks. This edition looks at review, understand and develop and whilst I will not be copywriting ‘RUD’ read on to follow the approach.
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Why small events pack a big punch: 8 key benefits
Marketeers are under pressure to extract maximum return from their budgets which can lead to leveraging the same tactics repeatedly and overlooking why small focused events can offer several distinct advantages, providing value in ways that larger events may not. Here are 8 key benefits for going small.
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Marketing Industry Highlights | 28th May
This post look at 3 topics from ‘How to level up as a Marketer’ through to ‘The statistics you need to know in 2024 for X’.
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Unlocking Pipeline Potential
In today’s ever-changing business world, and increasing competition and tighter budgets, simply counting leads isn’t enough to ensure lasting growth, especially for marketing and sales professionals in the technology sector. As we journey through 2024, it’s essential to shift our focus towards strategies that emphasise lead quality over mere pipeline expansion.
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Blog | Key Cyber Security Challenges as Chosen by Our Community
Our TLC Connect Global summits are more than just technology networking events, they are unparalleled opportunities to sit down and engage with the community and hear from the experts on the challenges they are facing. These are just a few of the challenges attendees of TLC Connect Global Benelux CISO Series identified as their main…