Insights
Keep up to date with the latest insights and thinking from Rela8 Group. Here you will find customer success stories, Marketing Industry Insights, blogs and thought leadership pieces.
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Why Tech Companies Should Host Technology Networking Events for Senior Leaders
In today’s fast-paced tech industry, where innovation and competition are at their peak, networking has become an indispensable tool for senior leaders. Hosting technology networking events not only fosters professional growth but also drives organisational success. This article delves into the myriad benefits of hosting such events, offering insights into how they can unlock new…
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From Dinners to Summits: Connecting Tech Minds
In the ever-evolving world of technology, the importance of connecting with like-minded individuals cannot be overstated. From casual dinners to grand summits, technology networking events have become the cornerstone of innovation and collaboration. This article delves into the evolution of tech events, their impact on the tech community, and why they are indispensable for anyone…
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How Technology Leaders Benefit from Small Group Networking B2B Events
In the fast-paced world of technology, leaders are constantly seeking ways to stay ahead of the curve. One effective strategy is through B2B networking, particularly in small group settings. These intimate gatherings, such as private dinners, offer a unique platform for technology leaders to connect, share insights, and foster collaborations. But what makes these small…
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Join the Rela8 Group TLC Connect CDO Summit in London 2024
Imagine a place where the brightest minds in data converge, where innovation meets collaboration, and where the future of technology is shaped. Welcome to TLC Connect CDO Summit, London 2024, the data leaders event you won’t want to miss. It’s approaching fast and taking place on 23rd October. Event Highlights Why Attend our CDO Summit?…
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Virtual Round Tables vs In-Person Events: A Marketing Perspective
In the ever-evolving landscape of marketing, the debate between virtual round tables and in-person events continues to be a hot topic. As technology leaders and C-level executives seek the most effective ways to connect, collaborate, and innovate, understanding the strengths and weaknesses of each format is crucial. Key Takeaways The Flexibility of Virtual Round Tables…
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How can Mercedes Benz help you elevate your ABM strategy?
When you think of Mercedes Benz, what comes to mind? Luxury, innovation, and a relentless pursuit of excellence. But what if I told you that the principles driving this iconic brand could offer invaluable lessons for C-level tech leaders? Let’s dive into the world of Mercedes Benz and uncover the secrets that can elevate your…
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Utilising Small Events as ABM Tactics: A Guide for Marketing Leaders
Imagine being able to connect with your most valuable prospects in an intimate setting, where meaningful conversations can flourish. Small events offer this unique opportunity, making them a powerful tool in your account-based marketing (ABM) strategy.
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Unlock Event Success: Why Outsourcing Small Events is Your Secret Weapon
Whilst not being in the small birthday parties for pets business, I have looked previously at why small focused events can offer distinct advantage for marketers such as a highly engaging, personalised, and cost-effective experience for a targeted audience. Read on to find out more.
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Marketing Industry Highlights | 24th June
In this edition I look at three articles that grabbed my attention in the last few weeks. This edition looks at review, understand and develop and whilst I will not be copywriting ‘RUD’ read on to follow the approach.