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B2B Events

B2B Events Trends in 2025

Some thoughts on trends shaping B2B Events in 2025….. As we head into 2025, the B2B events landscape is evolving rapidly. Businesses are rethinking how they connect and deliver value to their audiences. From large-scale conferences to intimate buyer-seller summits, these trends will define the future of B2B events: 1. Experiential is EssentialEvents will focus […]

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Small groups of people in conversation at a Technology Networking Event

Why Tech Companies Should Host Technology Networking Events for Senior Leaders

In today’s fast-paced tech industry, where innovation and competition are at their peak, networking has become an indispensable tool for senior leaders. Hosting technology networking events not only fosters professional growth but also drives organisational success. This article delves into the myriad benefits of hosting such events, offering insights into how they can unlock new

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How Technology Leaders Benefit from Small Group Networking B2B Events

In the fast-paced world of technology, leaders are constantly seeking ways to stay ahead of the curve. One effective strategy is through B2B networking, particularly in small group settings. These intimate gatherings, such as private dinners, offer a unique platform for technology leaders to connect, share insights, and foster collaborations. But what makes these small

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Greeting virtual round table participants at a tech roundtable

Virtual Round Tables vs In-Person Events: A Marketing Perspective

In the ever-evolving landscape of marketing, the debate between virtual round tables and in-person events continues to be a hot topic. As technology leaders and C-level executives seek the most effective ways to connect, collaborate, and innovate, understanding the strengths and weaknesses of each format is crucial. Key Takeaways The Flexibility of Virtual Round Tables

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