Author name: Maria Akahoho

When you think of Mercedes Benz, what comes to mind? Luxury, innovation, and a relentless pursuit of excellence. But what if I told you that the principles driving this iconic brand could offer invaluable lessons for C-level tech leaders? Let’s dive into the world of Mercedes Benz and uncover the secrets that can elevate your […]

In today’s ever-changing business world, and increasing competition and tighter budgets, simply counting leads isn’t enough to ensure lasting growth, especially for marketing and sales professionals in the technology sector. As we journey through 2024, it’s essential to shift our focus towards strategies that emphasise lead quality over mere pipeline expansion.