ABM: Game Changer or Headache?
Last week, I had the pleasure of hosting a gathering of tech-savvy marketing leaders on a stunning rooftop overlooking Trafalgar Square. As the sun set and the London skyline lit up, we dove into a topic that’s been on everyone’s minds: Account-Based Marketing (ABM). Our question? “ABM: Game Changer or Headache? Cutting Through the Hype.” […]
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