June 24th

In this edition I look at three articles that grabbed my attention in the last few weeks. This edition looks at review, understand and develop and whilst I will not be copywriting ‘RUD’ I hope you can follow the approach. Reviewing the basics from time to time is crucial especially when we can all be guilty of focusing on specific areas of marketing so this time I have included an article that whilst it focuses on small business marketing acts as a reminder of the fundamentals. Secondly there is an article looking at group based decision making in B2B purchasing behaviours which you need to understand in who you need to influence for your organisation. Finally a specialist topic that can be left to others as an organisation grows but developing your skills on analytics is essential so I have shared some free courses to drop into your schedule.

Small Business Marketing

The Forbes article on small business marketing offers a comprehensive guide for entrepreneurs looking to enhance their marketing strategies. It covers essential topics such as identifying target audiences, creating a brand identity, and leveraging digital marketing tools. The article emphasizes the importance of a well-defined marketing plan and provides actionable tips on utilizing social media, email marketing, and content marketing to reach and engage customers. Additionally, it highlights the significance of analyzing marketing efforts through metrics and adjusting strategies accordingly to optimize results

LinkedIn B2B Buying Groups Growth

According to Marketing Week, LinkedIn’s research indicates a significant shift in B2B purchasing behaviors, with buying decisions increasingly made by groups rather than individuals. This trend underscores the need for marketers to adopt strategies that appeal to diverse stakeholders within organizations. The study highlights the growing importance of fostering trust and delivering personalized, relevant content to various decision-makers. The report also points to the effectiveness of “bolder creative” approaches in capturing the attention of B2B buyers and enhancing brand engagement and conversion rates.

Google Analytics Academy

Google Analytics Academy offers a range of online courses designed to help users understand and leverage Google Analytics tools effectively. The courses cover various levels of expertise, from beginners to advanced users, and include topics such as setting up analytics accounts, creating reports, and using data to make informed marketing decisions. The platform provides practical, hands-on training through video tutorials, exercises, and assessments, enabling learners to track and analyze website traffic, understand user behavior, and measure the success of marketing campaigns.