Author name: Dominic Jukes

In the ever-evolving landscape of marketing, the debate between virtual round tables and in-person events continues to be a hot topic. As technology leaders and C-level executives seek the most effective ways to connect, collaborate, and innovate, understanding the strengths and weaknesses of each format is crucial. Key Takeaways The Flexibility of Virtual Round Tables […]

Whilst not being in the small birthday parties for pets business, I have looked previously at why small focused events can offer distinct advantage for marketers such as a highly engaging, personalised, and cost-effective experience for a targeted audience. Read on to find out more.

Marketeers are under pressure to extract maximum return from their budgets which can lead to leveraging the same tactics repeatedly and overlooking why small focused events can offer several distinct advantages, providing value in ways that larger events may not. Here are 8 key benefits for going small.