May 28th

In this edition I look at three articles that grabbed my attention in the last few weeks from how to level up as a Marketer through to the statistics you need to know in 2024 for X (Formally Twitter – How long will I have to keep writing this?). Click the headings for the full articles and before you look at the stats – do you know how many monthly active users are on X?

How to Level Up as a Marketer in the AI Era (The Right Way)

This article discusses strategies for marketers to advance their careers by leveraging AI. It emphasizes the importance of embracing AI tools to enhance efficiency and creativity. Key suggestions include staying informed about AI trends, using AI to automate repetitive tasks, personalizing customer experiences through AI-driven insights, and continuously updating skills to stay competitive. The article encourages marketers to view AI as a collaborative tool rather than a replacement for human creativity and strategic thinking.

Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore

Simply holding an audience’s attention is no longer a sufficient content strategy. The focus should shift to providing value and engaging audiences in meaningful ways. This piece highlights the importance of understanding audience needs and preferences, creating content that offers real solutions, and fostering interactive and participatory content experiences. By moving beyond just capturing attention to truly engaging users, content marketers can build stronger relationships and achieve better outcomes.

40 Twitter (X) Stats to Know in Marketing in 2024

This article presents a comprehensive list of Twitter statistics relevant to marketers in 2024. It covers user demographics, engagement rates, content performance, and advertising metrics. Key insights include the growth in Twitter’s user base, the effectiveness of different types of content (e.g., videos and images), and the platform’s role in customer service and brand interactions. The statistics provide a data-driven foundation for marketers to optimise their strategies on Twitter, emphasising the platform’s ongoing relevance and potential for reaching diverse audiences.