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Greeting virtual round table participants at a tech roundtable

Virtual Round Tables vs In-Person Events: A Marketing Perspective

In the ever-evolving landscape of marketing, the debate between virtual round tables and in-person events continues to be a hot topic. As technology leaders and C-level executives seek the most effective ways to connect, collaborate, and innovate, understanding the strengths and weaknesses of each format is crucial. Key Takeaways The Flexibility of Virtual Round Tables […]

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marketing professional driving sales pipeline

Unlocking Pipeline Potential

In today’s ever-changing business world, and increasing competition and tighter budgets, simply counting leads isn’t enough to ensure lasting growth, especially for marketing and sales professionals in the technology sector. As we journey through 2024, it’s essential to shift our focus towards strategies that emphasise lead quality over mere pipeline expansion.

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